Want more clicks on your website for local search engines? Here are 4 tips that are sure to help.
1.Design and UX(User Experience) does Matter
Design and UX(User Experience) plays an important part how a website is performing in the search engines. When a potential customer lands on your homepage or a landing page you want them to take action immediately. You want to have a clear call to action above the fold on the website. You want them to call or fill out a discovery form as quickly as possible. Which will increase your websites time on site spent SEO metric.
Having a simple website with a simple navigation often will reduce bounce rates.
Yes, bounce rates do play an important factor with your websites performance in the search engines. Because, if a potential customer lands on your website that is not designed well, they may ask themselves,”Is this a company I want to do business with?”. Then next thing the searcher is doing is hitting the back button quickly and the time a person is spent on your website drops negatively affecting your SEO.
Good User Experience and Design:
Bad User Experience and Design:
2. Content Management Systems(CMS)
Managing web content today is vital in how your website is performing in search results. Google loves when content is updated regularly. When you have a content marketing strategy through blogging, building the Domain’s authority in Google through a CMS is simple. Which is why WordPress, Joomla, and Drupal are ideal for businesses.
Having a CMS will give you full control over the content and all of it’s updates and the best part, it can be down in house or outsourced. One of the added bonuses of having a CMS in your toolkit it gives you many different plug-ins you can use for your SEO strategy that will analyze how people are moving through your website, quickly implementing on-page SEO, adding schema markup, complete automation for content marketing, and much more.
3.Code matters to Google
Optimizing the right code for search results is vitally important to Google. But, let’s focus on the right code that matters, so you can make any updates today that will benefit your SEO.
Your title tag is used to tell Google what your website is about and the title tag is what appears in the search results. Also, this is where your targeted keywords are put.
Heading Tags(H1, H2, H3)
Heading tags are important because the H1 tag is used for your website’s on-page SEO. While the H2, H3, and H4 tags are used to structure the content on your website.
Meta Description has no SEO value anymore, but they do help click through rates and are used for a sales pitch.
Schema is vitally important to SEO because it is code used by Google to tell Google important information about your website and its location, which is vital in local SEO. Kissmetrics explains that schema tells Google what your data means, not just what it says.
Google introduced on April 21, 2015 that the search engines were being updated for mobile friendly websites. While organic websites would stay the same, but anyone who searched for any term on their smart phone and who’s website was not mobile optimized for mobile search saw a loss in business and rankings.
It was not until 2017 that the new index updates took massive affect on search results reinforcing businesses to update their website for mobile search. Head over to Google to find out if your website failed the mobile friendly test.
These are just some quick tips to help you look at your website to see if you need to update to a Content Management System(CMS), fix your design and user experience, improve your on-page SEO, and to test your website if it past Google’s mobile friendly test.
If you need help with your SEO Strategy schedule a marketing consultation with db Elite SEO